Heavyweight hoodies. Oversized tees. Premium fabrics built to last. We took Sunday comfort and married it with style to create the modern day Sunday best. This is the new Sunday Standard.

CLUB du Dimanche wants to redefine the Sunday best, and getting the word out their was crucial. They had put a lot of effort into their brand, and were starting strong with a top quality product and content.

Paid Social was completely unknown to them, they were testing boosted posts to build followers, but felt as thought their audience and goal wasn’t aligned.

It started with a call to find out more about who they wanted to reach, what their primary goal was and what they saw their long term goal being. We decidided that brand awareness was a priority building up to the launch, and focused on gaining instagram visitors and followers with their teaser content. I worked to enhance their paid targeting audience based on keywords, interests and age data, and broke up content by placement to ensure we had the right creative going to the right places.

Once we had built tratcion, I split the ad campaign into three pillars: Traffic to the site. Traffic to the profile. Overall reach and awareness. We also looked beyond Meta, and have begun a Reddit campaign that will send people to the site.

In a short time, CLUB du DIMANCHES paid campaign has gone from boosted posts, to a comprehensive and complete paid strategy, and its only going to increase from there!